| Business Self-Assessment | |||||||||||
| Business Location | Total | ||||||||||
| Farmington Rd | Sterling/Rohmann | Western Ave-P | Western Ave-WP | Col Response % | Cases | ||||||
| Col Response % | Cases | Col Response % | Cases | Col Response % | Cases | Col Response % | Cases | ||||
| Which best defines your current business role? | Property Owner | 46.2% | 6 | 30.0% | 3 | 66.7% | 6 | 27.3% | 3 | 41.9% | 18 |
| Business Owner | 76.9% | 10 | 100.0% | 10 | 33.3% | 3 | 63.6% | 7 | 69.8% | 30 | |
| Store Manager | 30.8% | 4 | 10.0% | 1 | 44.4% | 4 | 45.5% | 5 | 32.6% | 14 | |
| Other | 0.0% | 0 | 0.0% | 0 | 0.0% | 0 | 0.0% | 0 | 0.0% | 0 | |
| Source: City of West Peoria Spring 2006 Survey. | |||||||||||
| Business Self-Assessment | |||||||||||
| Business Location | Total | ||||||||||
| Farmington Rd | Sterling/Rohmann | Western Ave-P | Western Ave-WP | Col % | Count | ||||||
| Col % | Count | Col % | Count | Col % | Count | Col % | Count | ||||
| How many years has your business been located in the present location? | less than 1 year | 0.0% | 0 | 0.0% | 0 | 0.0% | 0 | 9.1% | 1 | 2.4% | 1 |
| 1 to 4 years | 27.3% | 3 | 30.0% | 3 | 11.1% | 1 | 18.2% | 2 | 22.0% | 9 | |
| 5 to 9 years | 36.4% | 4 | 10.0% | 1 | 33.3% | 3 | 18.2% | 2 | 24.4% | 10 | |
| 10 or more years | 36.4% | 4 | 60.0% | 6 | 55.6% | 5 | 54.5% | 6 | 51.2% | 21 | |
| Which category best describes your business type? | medical-related services | 0.0% | 0 | 0.0% | 0 | 0.0% | 0 | 18.2% | 2 | 4.9% | 2 |
| restaurant | 36.4% | 4 | 0.0% | 0 | 33.3% | 3 | 9.1% | 1 | 19.5% | 8 | |
| bar | 0.0% | 0 | 0.0% | 0 | 0.0% | 0 | 9.1% | 1 | 2.4% | 1 | |
| business services | 0.0% | 0 | 0.0% | 0 | 11.1% | 1 | 9.1% | 1 | 4.9% | 2 | |
| retail store | 9.1% | 1 | 40.0% | 4 | 33.3% | 3 | 27.3% | 3 | 26.8% | 11 | |
| banking & finance | 0.0% | 0 | 10.0% | 1 | 11.1% | 1 | 9.1% | 1 | 7.3% | 3 | |
| insurance | 0.0% | 0 | 10.0% | 1 | 0.0% | 0 | 0.0% | 0 | 2.4% | 1 | |
| manufacturing/fabrication | 18.2% | 2 | 0.0% | 0 | 0.0% | 0 | 0.0% | 0 | 4.9% | 2 | |
| other | 36.4% | 4 | 40.0% | 4 | 11.1% | 1 | 18.2% | 2 | 26.8% | 11 | |
| For the past five years, which one of these best indicates the revenue growth of your business when compared to the national average (2%)? | greater than 5% | 9.1% | 1 | 30.0% | 3 | 37.5% | 3 | 20.0% | 2 | 23.1% | 9 |
| 3 - 4% | 18.2% | 2 | 10.0% | 1 | 25.0% | 2 | 0.0% | 0 | 12.8% | 5 | |
| 1 - 2% | 9.1% | 1 | 20.0% | 2 | 37.5% | 3 | 40.0% | 4 | 25.6% | 10 | |
| no growth | 18.2% | 2 | 10.0% | 1 | 0.0% | 0 | 10.0% | 1 | 10.3% | 4 | |
| revenue decline | 27.3% | 3 | 0.0% | 0 | 0.0% | 0 | 0.0% | 0 | 7.7% | 3 | |
| n/a | 18.2% | 2 | 30.0% | 3 | 0.0% | 0 | 30.0% | 3 | 20.5% | 8 | |
| Do you currently intend to stay in business, in your present location, more than 5 years? | yes | 100.0% | 11 | 77.8% | 7 | 100.0% | 9 | 100.0% | 9 | 94.7% | 36 |
| no | 0.0% | 0 | 22.2% | 2 | 0.0% | 0 | 0.0% | 0 | 5.3% | 2 | |
| Source: City of West Peoria Spring 2006 Survey. | |||||||||||
| When is your best-estimated revenue volume time? | |||||||||||
| Business Location | Total | ||||||||||
| Farmington Rd | Sterling/Rohmann | Western Ave-P | Western Ave-WP | Col % | Count | ||||||
| Col % | Count | Col % | Count | Col % | Count | Col % | Count | ||||
| Quarter/Month | 1st qtr (Jan.-Mar.) | 20.0% | 2 | 0.0% | 0 | 11.1% | 1 | 10.0% | 1 | 10.3% | 4 |
| 2nd qrt (Apr.-June) | 10.0% | 1 | 20.0% | 2 | 22.2% | 2 | 20.0% | 2 | 17.9% | 7 | |
| 3rd qrt ( Jul-Sep) | 30.0% | 3 | 10.0% | 1 | 11.1% | 1 | 10.0% | 1 | 15.4% | 6 | |
| 4th qtr (Oct.-Dec.) | 40.0% | 4 | 40.0% | 4 | 55.6% | 5 | 40.0% | 4 | 43.6% | 17 | |
| n/a | 0.0% | 0 | 30.0% | 3 | 0.0% | 0 | 20.0% | 2 | 12.8% | 5 | |
| Day | Monday | 0.0% | 0 | 0.0% | 0 | 12.5% | 1 | 22.2% | 2 | 8.3% | 3 |
| Wednesday | 0.0% | 0 | 11.1% | 1 | 0.0% | 0 | 0.0% | 0 | 2.8% | 1 | |
| Thursday | 0.0% | 0 | 11.1% | 1 | 12.5% | 1 | 0.0% | 0 | 5.6% | 2 | |
| Friday | 40.0% | 4 | 33.3% | 3 | 50.0% | 4 | 55.6% | 5 | 44.4% | 16 | |
| Saturday | 50.0% | 5 | 22.2% | 2 | 12.5% | 1 | 22.2% | 2 | 27.8% | 10 | |
| n/a | 10.0% | 1 | 22.2% | 2 | 12.5% | 1 | 0.0% | 0 | 11.1% | 4 | |
| Time | 8 am - 11 am | 10.0% | 1 | 10.0% | 1 | 0.0% | 0 | 33.3% | 3 | 13.9% | 5 |
| 11 am - 2 pm | 0.0% | 0 | 40.0% | 4 | 28.6% | 2 | 11.1% | 1 | 19.4% | 7 | |
| 2 pm - 5 pm | 20.0% | 2 | 30.0% | 3 | 14.3% | 1 | 22.2% | 2 | 22.2% | 8 | |
| after 5 pm | 50.0% | 5 | 0.0% | 0 | 28.6% | 2 | 22.2% | 2 | 25.0% | 9 | |
| n/a | 20.0% | 2 | 20.0% | 2 | 28.6% | 2 | 11.1% | 1 | 19.4% | 7 | |
| Source: City of West Peoria Spring 2006 Survey. | |||||||||||
| What best describes the profile of the majority of your customers? | |||||||||||
| Business Location | Total | ||||||||||
| Farmington Rd | Sterling/Rohmann | Western Ave-P | Western Ave-WP | Col % | Count | ||||||
| Col % | Count | Col % | Count | Col % | Count | Col % | Count | ||||
| Gender | male | 54.5% | 6 | 22.2% | 2 | 33.3% | 2 | 18.2% | 2 | 32.4% | 12 |
| female | 9.1% | 1 | 66.7% | 6 | 16.7% | 1 | 45.5% | 5 | 35.1% | 13 | |
| even mix | 36.4% | 4 | 11.1% | 1 | 50.0% | 3 | 36.4% | 4 | 32.4% | 12 | |
| Age | 16 - 25 | 18.2% | 2 | 0.0% | 0 | 33.3% | 2 | 0.0% | 0 | 11.1% | 4 |
| 26 - 35 | 18.2% | 2 | 10.0% | 1 | 16.7% | 1 | 33.3% | 3 | 19.4% | 7 | |
| 36 - 45 | 18.2% | 2 | 20.0% | 2 | 33.3% | 2 | 44.4% | 4 | 27.8% | 10 | |
| 46 - 55 | 36.4% | 4 | 30.0% | 3 | 16.7% | 1 | 0.0% | 0 | 22.2% | 8 | |
| 56 or older | 9.1% | 1 | 40.0% | 4 | 0.0% | 0 | 22.2% | 2 | 19.4% | 7 | |
| Residence | West Peoria | 20.0% | 2 | 66.7% | 6 | 0.0% | 0 | 27.3% | 3 | 30.6% | 11 |
| Peoria | 70.0% | 7 | 33.3% | 3 | 50.0% | 3 | 72.7% | 8 | 58.3% | 21 | |
| Outside Peoria | 10.0% | 1 | 0.0% | 0 | 50.0% | 3 | 0.0% | 0 | 11.1% | 4 | |
| Customer | repeat customer | 100.0% | 11 | 100.0% | 10 | 71.4% | 5 | 100.0% | 11 | 94.9% | 37 |
| other businesses | 0.0% | 0 | 0.0% | 0 | 14.3% | 1 | 0.0% | 0 | 2.6% | 1 | |
| other | 0.0% | 0 | 0.0% | 0 | 14.3% | 1 | 0.0% | 0 | 2.6% | 1 | |
| Source: City of West Peoria Spring 2006 Survey. | |||||||||||
| What are the top 3 methods used to market/advertise your business/property? | |||||||||||
| Business Location | Total | ||||||||||
| Farmington Rd | Sterling/Rohmann | Western Ave-P | Western Ave-WP | Col Response % | Cases | ||||||
| Col Response % | Cases | Col Response % | Cases | Col Response % | Cases | Col Response % | Cases | ||||
| What are the top 3 methods used to market/advertise your business/property? | personal contacts | 54.5% | 6 | 50.0% | 5 | 50.0% | 4 | 63.6% | 7 | 55.0% | 22 |
| radio | 36.4% | 4 | 20.0% | 2 | 37.5% | 3 | 27.3% | 3 | 30.0% | 12 | |
| newspaper | 54.5% | 6 | 50.0% | 5 | 12.5% | 1 | 18.2% | 2 | 35.0% | 14 | |
| cable TV | 18.2% | 2 | 10.0% | 1 | 25.0% | 2 | 18.2% | 2 | 17.5% | 7 | |
| broadcast TV | 0.0% | 0 | 0.0% | 0 | 37.5% | 3 | 0.0% | 0 | 7.5% | 3 | |
| direct mail | 9.1% | 1 | 30.0% | 3 | 25.0% | 2 | 27.3% | 3 | 22.5% | 9 | |
| phone book | 63.6% | 7 | 70.0% | 7 | 25.0% | 2 | 54.5% | 6 | 55.0% | 22 | |
| internet | 9.1% | 1 | 0.0% | 0 | 12.5% | 1 | 9.1% | 1 | 7.5% | 3 | |
| billboard | 9.1% | 1 | 0.0% | 0 | 12.5% | 1 | 0.0% | 0 | 5.0% | 2 | |
| novelties/handouts/freebies | 27.3% | 3 | 0.0% | 0 | 25.0% | 2 | 0.0% | 0 | 12.5% | 5 | |
| other | 9.1% | 1 | 20.0% | 2 | 0.0% | 0 | 27.3% | 3 | 15.0% | 6 | |
| Source: City of West Peoria Spring 2006 Survey. | |||||||||||
| Please indicate if you agree or disagree with how the following factors currently contributes to bringing customers to your area: | |||||||||||
| Business Location | Total | ||||||||||
| Farmington Rd | Sterling/Rohmann | Western Ave-P | Western Ave-WP | Col % | Count | ||||||
| Col % | Count | Col % | Count | Col % | Count | Col % | Count | ||||
| Sales and discounts | strongly disagree = 1 | 10.0% | 1 | 12.5% | 1 | 25.0% | 2 | 0.0% | 0 | 11.1% | 4 |
| disagree = 2 | 20.0% | 2 | 25.0% | 2 | 0.0% | 0 | 10.0% | 1 | 13.9% | 5 | |
| undecided = 3 | 20.0% | 2 | 25.0% | 2 | 12.5% | 1 | 20.0% | 2 | 19.4% | 7 | |
| agree = 4 | 40.0% | 4 | 25.0% | 2 | 37.5% | 3 | 60.0% | 6 | 41.7% | 15 | |
| strongly agree = 5 | 10.0% | 1 | 12.5% | 1 | 25.0% | 2 | 10.0% | 1 | 13.9% | 5 | |
| Special events | strongly disagree | 10.0% | 1 | 0.0% | 0 | 0.0% | 0 | 0.0% | 0 | 2.8% | 1 |
| disagree | 10.0% | 1 | 25.0% | 2 | 12.5% | 1 | 10.0% | 1 | 13.9% | 5 | |
| undecided | 40.0% | 4 | 37.5% | 3 | 50.0% | 4 | 60.0% | 6 | 47.2% | 17 | |
| agree | 10.0% | 1 | 37.5% | 3 | 12.5% | 1 | 30.0% | 3 | 22.2% | 8 | |
| strongly agree | 30.0% | 3 | 0.0% | 0 | 25.0% | 2 | 0.0% | 0 | 13.9% | 5 | |
| Newspaper ads | strongly disagree | 20.0% | 2 | 12.5% | 1 | 0.0% | 0 | 0.0% | 0 | 8.6% | 3 |
| disagree | 0.0% | 0 | 12.5% | 1 | 0.0% | 0 | 0.0% | 0 | 2.9% | 1 | |
| undecided | 40.0% | 4 | 25.0% | 2 | 42.9% | 3 | 40.0% | 4 | 37.1% | 13 | |
| agree | 30.0% | 3 | 37.5% | 3 | 42.9% | 3 | 60.0% | 6 | 42.9% | 15 | |
| strongly agree | 10.0% | 1 | 12.5% | 1 | 14.3% | 1 | 0.0% | 0 | 8.6% | 3 | |
| Retail mix | disagree | 0.0% | 0 | 37.5% | 3 | 0.0% | 0 | 0.0% | 0 | 8.8% | 3 |